If you’re new to Google Advertising, it can be a confusing and scary but don’t worry because D12 Digital is here to help you out!
Google Ads is Google’s own advertising service which allows you to pay to place search results for your website on a search engine results page (SERP). This works on a Pay-Per-Click (PPC) basis, meaning you only pay if your ad is click on by a potential customer, not if your ad is shown like other advertising format. Therefore you are only paying for interactions, not impressions.
There are several types of Google Advertising Campaigns; Search, Display, Video and Shopping. At D12 Digital we specialise in Search and Display Campaigns, but can offer Video and Shopping on account by account basis.
Average Click Through Rate
What are google search ads?
Search Ads are text based adverts that appear when someone searches a relevant keyword on Google. We will help you select the best keywords for your business to help pull in relevant traffic. Search Ads are the most common Google Advert.
What are google Display Ads?
Display Ads are image based adverts that appear on other websites. These are triggered by various targeting methods including, location, demographic, search history, interests & topics.
Remarketing is an effective way of advertising to customers who have already been on your website. Think of it a gentle reminder that they need to go back onto your website. These can be search or display ads.