Loonc Lookbook

A few months ago I got asked to shoot a Autumn/Winter Lookbook for a Local clothing company in Leicester called Loonc. They are a small clothing business that are just getting themselves up and running.

After getting in touch we met up at Starbucks to discuss what type of imagery would best represent his brand and current season. After I saw what type of garments Loonc were producing we came to the conclusion that an urban shoot with bright coloured grafiti to compliment the bright coloured t-shirts would be ideal.

Later on I consulted my best location scout, my dad. He recomnded a place called Lock 42 as he cycles that way to work most days. The building at Lock 42 was completely covered in the most spectacluar graffiti which would fit perfectly with our urban shoot.

What a team! See for yourself: